MOEV Annurcatin Shampoo 525ml

Fuller, stronger, healthier hair — starting in the shower. The MOEV Annurcatin Shampoo is formulated with 20,000ppm of natural Annurca Apple Extract alongside Biotin and a complete complex of 22 amino acids to help hair feel stronger from the roots and look fuller with every wash.

Caffeine stimulates the scalp to help support circulation and an optimal environment for growth, while Niacinamide keeps the scalp balanced and clear. The formula lathers richly, rinses clean, and leaves no heaviness or residue — customers report their hair staying soft, shiny, and noticeably fragrant for 3 to 4 days after washing.

Key Ingredients:

• Annurca Apple Extract 20,000ppm — Polyphenol-Rich Scalp Care — one of the highest polyphenol apple varieties. Nourishes the scalp and supports the appearance of thicker, fuller-looking hair. MOEV's signature Annurcatin technology delivers the apple extract at meaningful concentration.
• Biotin + 22 Amino Acids — Hair Protein Building Blocks — Biotin (Vitamin B7) supports strong, healthy-looking hair. Twenty-two amino acids (the building blocks of hair keratin protein) condition and fortify strands from root to tip. Includes Cysteine, the most critical amino acid for hair structure.
• Caffeine + Niacinamide — Scalp Energizing — Caffeine energizes the scalp and supports a healthy-looking scalp environment. Niacinamide supports scalp barrier function and sebum balance. Two actives that turn this from a basic cleanser into a scalp treatment.
• Wheat Gluten — Instant Shine Coating — coats damaged hair cuticles for an immediate "angel ring" shine effect even after the first wash. Smooths rough texture and improves light reflection for visibly glossier, healthier-looking hair.
• Sulfate-Free Gentle Surfactants — No Stripping — Disodium Laureth Sulfosuccinate + Sodium Cocoyl Isethionate + Lauryl Betaine. Three gentle surfactants that cleanse thoroughly without stripping the scalp or hair of natural oils. Suitable for color-treated and sensitized hair.

Apply to wet hair and scalp. Massage gently to lather. Rinse thoroughly with lukewarm water. Use daily or as needed. Has fragrance. Vegan. 525ml.

Water, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, Lauryl Hydroxysultaine, Lauryl Glucoside, Lauryl Betaine, Butylene Glycol, 1, 2-Hexanediol, Caffeine, Fragrance, Sodium Chloride, Coconut Acid, Climbazole, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Pelvetia Canaliculata Extract, Sodium Isethionate, Ethylhexylglycerin, Niacinamide, Glycerin, Malus Domestica Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Wheat Gluten, Caprylyl Glycol, Citric Acid, Methylpropanediol, Sodium Benzoate, Disodium EDTA, Sodium Citrate, Benzoic Acid, Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal

MOEV is a Korean scalp and hair care brand featuring Annurcatin, an extract from Annurca apples known for supporting scalp health. Its shampoos and hair creams focus on sebum control and a fresh, balanced scalp.